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They are the bedrock that creates The Trust Edge. These pillars are applicable for anyone interested in establishing a foundation for genuine success.

Consistency: The little things done consistently make for leaders being followed, increased sales and retention, and a higher level of trust. Consistency isthe way brands are built and character is revealed.
Clarity: People trust the clear and mistrust or distrust the ambiguous. Be clear about your mission, purpose, expectations, and daily activities. When people are clear about the mission they do the little things differently. A clear mission unifies and inspires. When we are clear about priorities on a daily basis we become productive and effective.
Compassion: Think beyond yourself. Never underestimate the power of sincerely caring. It is the reason we trust our mothers over some salespeople. We are skeptical if the salesperson really has our best interest in mind. “Do unto others as you would have them do unto you” is not just an old saying; it is a bottom-line truth. If followed, it builds trust.
Character: Do what is right over what is easy. Character is a mix of two things. One is integrity, which means being the same from beliefs to words to actions. The other is moral character. Take the high road in every interaction.
Contribution: Few things build trust quicker than actual results. Be a contributor who delivers real results.
Competency: Staying fresh, relevant and capable builds trust. The humble teachable person keeps learning new and better ways of doing things. They stay current on ideas and trends. There is always more to learn so make a habit of reading, learning, and listening to fresh information.
Connection: People want to follow, buy from, and be around friends. People become friends when they build connections. Ask questions. Listen. Life, work,and trust are about relationships. All relationships are best built by establishing genuine connection.
Commitment: Stick with it through adversity. Followers trusted General Patton; Martin Luther King, Jr.; Gandhi; Jesus; and George Washington because they saw commitment. They saw sacrifice for the greater good. Commitment reveals and builds trust.

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