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Fogg behaviour model

http://bigthink.com/wikimind/models-to-know-fogg-behavior-model
Fogg Behavior Model states that three things need to come together in order for a behavior to occur:

Motivation
Ability
Trigger (a cue)

...

the “Six Elements of Simplicity” (or Ability):

Time
Money
Physical Effort
Brain Cycles (Mental Effort)
Social Deviance
Non-Routine

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