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Modern people are becomign more superficial, in the sense that they want to ponder less, take less time, make snap decisions and move on. This occured to me while designing a feedback form. Instead of a rating, say 1 to 5, and a field for comments, I think these days one should have a rating and a CHOICE of comments and then a freeform field. Folk want the most common comments, or the most likely anticipated comments, laid out for them as checkboxes. Only a minority want to take the time to think of a response.

I have no research evidence for this, just a gut feel.

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