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Superficiality

Modern people are becomign more superficial, in the sense that they want to ponder less, take less time, make snap decisions and move on. This occured to me while designing a feedback form. Instead of a rating, say 1 to 5, and a field for comments, I think these days one should have a rating and a CHOICE of comments and then a freeform field. Folk want the most common comments, or the most likely anticipated comments, laid out for them as checkboxes. Only a minority want to take the time to think of a response.

I have no research evidence for this, just a gut feel.

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