Fogg behaviour model
Idea submitted by rob on Fri, 2014/09/19 - 22:36. [nid:82]
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http://bigthink.com/wikimind/models-to-know-fogg-behavior-model
Fogg Behavior Model states that three things need to come together in order for a behavior to occur:
Motivation
Ability
Trigger (a cue)
...
the “Six Elements of Simplicity” (or Ability):
Time
Money
Physical Effort
Brain Cycles (Mental Effort)
Social Deviance
Non-Routine
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