How Kraft is transforming
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weblink submitted by rob
 on Tue, 2011/10/11 - 22:25. [nid:66] |
Kraft was not going to be transformed into an innovative digital enterprise spontaneously or by edict from IT
Knowledge workers were overwhelmed by the expectations of them -- to connect to customers, colleagues, to boost productivity
Having tools is one thing; getting employees to take advantage of them is another
Determining how to set up the architecture and move forward with the technology is important, but in the end a transformation on this scale is not about the tools but the people, Cadieux's team discovered. IT groups should expect to find "people who want to go first and those who never want to go," she said.
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