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Increasing behaviour change levels

Idea submitted by rob on Wed, 2014/11/12 - 01:18. [nid:83]
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To modify behaviour, you can pull levers at different levels:
• direct: tell people to do it
• incent: provide a reward for doing it and/or a negative consequence for not doing it
• influence: provide an environment that encourages doing it
• persuade: convince people to do it
• evangelise: change their attitudes and beliefs

…in increasing order of difficulty, time, and effectiveness.

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